BRIEF

In March 2020, Naloi Media Group was commissioned to work on a program to encourage Canadians to use their Tweezerman tools at home. Beauty salons were closed, and Tweezerman wanted to encourage Canadians to carry out their grooming routines with salon-quality tools through education via media placements in print, online and on television. 

OBJECTIVES

• Secure national PR placements with positive stories by industry leaders in the beauty space
• Educate Canadians on how-to groom their brows at home with Tweezerman 
• Increase brand awareness 

STRATEGY

• Develop a targeted media list and craft relevant stories that land
• Provide all necessary information and samples to key media

RESULTS

• Over a three month period generated 2.2M+ impressions
• Press hits in targeted top tier media including FASHION Magazine, FLARE, HELLO! Canada and Global’s The Morning Show.