BRIEF

To celebrate Tweezerman’s 40th anniversary, Tweezerman commissioned Naloi Media Group to work on a digital campaign and influencer marketing campaign to raise awareness around special, month-long promotions taking place on their website and encourage consumers to purchase the Anniversary Slant Tweezer online. 

OBJECTIVES

• Raise awareness around the 40th Anniversary and special product launches available for sale on tweezerman.ca
• Purchase conversions 

STRATEGY

To build out this program, Naloi Media Group incorporated strategic partnerships, social media giveaways and launched paid advertising driving to sale. 

Strategic partnerships

• Mary Dang, founder of Eye Love Beauty Bar and Haley Bogaert, Founder of HB Face went live on Instagram to demonstrate how-to groom your brows at-home with the 40th Anniversary Slant Tweezer.

Giveaways 

• Naloi Media Group launched two giveaways on Tweezerman’s Facebook page to drive traffic and awareness around the launch.

Media Buy

• An ad campaign launched on Facebook, Instagram and Instagram stories driving traffic to the website, with the objective of purchase conversions.

RESULTS (Two Months)

• Strategic partnership& Instagram live program 
• 1k combined views across both IG Lives
• 2 posts promoting the live
• Over 200 interactions 

PAID STRATEGY

• Campaign Impressions: 392,171
• Campaign reach: 201,311
• CPM $5.50 (vs standard FB $ 11.20)
• Purchase ROAS return on ad spend ($3.87)