BRIEF

Espolòn Tequila reached out for World Paloma Day and commissioned Naloi Media Group to select a strategic partner to create content to promote Espolòn Tequila as the best option when crafting the world-famous Paloma cocktail. Also, Naloi Media Group took over Espolòn’s IG account on World Paloma Day to repost influencer content and engage with consumers incorporating Espolòn into their Paloma cocktails.

OBJECTIVES

• Create buzz around Espolòn tequila 
• Reach Espolòn’s target demographic through content
• Create user-generated  content that can be repurposed on the Espolòn social media channels
• Remain relevant on key national holidays 

STRATEGY 

• Naloi Media Group teamed up with influencer Robin Jones from Vancouver to promote World Paloma Day and increase the visibility of Espolòn Tequila featuring the Espaloma cocktail recipe
• Send Paloma cocktail kit with program brief to Robin

RESULTS

• Robin created an IG story cocktail demo video and one-static in-feed post
• Total Impressions: 24,050
• Total Reach: 19,305
• Likes: 750
• Comments: 55
• Post saves:: 24