BRIEF

Look Good Feel Better (LGFB), is a powerful charity that empowers women who are battling cancer feel like themselves again. Naloi Media Group worked with LGFB, to promote awareness around the Hudson’s Bay Company and LGFB 4-week in-store promotion designed to drive fundraising dollars to benefit workshops across Canada.

STRATEGY

We worked on a 360-degree social media and influencer campaign to raise awareness and funds for the LGFB charity. Our social media plan combined custom content development and social media designs: 1 Campaign video and an organized photo-shoot with LGFB past participants, as well as custom ads and Instagram story designs.

Our focus for paid media was to engage new audiences and target specific audience groups through lookalike audience profiling. Furthermore, we partnered with over 35 influencers across Canada who shared the campaign via blog posts, social posts, and Instagram stories.

RESULTS

Our campaign generated over 1.1M+ Potential Impressions through social media ads and influencer posts.