[vc_row][vc_column][vc_column_text]Brief

We were asked to plan and execute an event with Toronto’s top media and social influencers, promoting ZWILLING’s new Fall/Winter Collection, with a focus on the #CulinaryWorld Journey.

Strategy

On Wednesday, July 18 Naloi Media Group welcomed over 80 guests to the #CulinaryWorld Journey event at a luxury private home in Toronto. Invited guests included members of the media, prominent chefs, social influencers and food bloggers.

Guests were welcomed at the door with a passport and were encouraged to make a stop at each ‘country’ to have their passport stamped. Each of the five countries (USA, Japan, France, Italy, and Germany) were outfitted with decor, product, and cuisine reflective of the nation. Once their passports were stamped, guests were entered into a draw for a chance to win a prize.

Results

With 80 high-value guests, over 150 Instagram Stories and posts, and nearly two million impressions, we successfully surpassed the client’s goals and expectations.

Top media attendees included: The Social – CTV, Cityline, Chatelaine Magazine, Food & Drink Magazine, Toronto Star and more![/vc_column_text][/vc_column][/vc_row]