Naloi Media Group hosts Eye Love Beauty Bar Grand Opening event in Toronto.

BRIEF

Plan and execute the re-opening launch event for Eye Love Beauty Bar in order to promote the new store opening and showcase added services with Toronto’s top media and social influencers.

STRATEGY

On Thursday, May 9th, Naloi Media Group successfully hosted over 40 guests including media, social influencers, bloggers and makeup artists for the Eye Love new store opening launch event at 988 Queen Street. A variety of beauty services were offered on a first come first serve basis including complimentary brow services with tint, hand massages by Caudalie and makeup applications with Nude by Nature products.

Guests were greeted upon entry with a welcome beverage as well as a menu of all service offerings.  Complimentary hor d’oeuvres were offered throughout the event courtesy of our friends at Noce restaurant.

We received positive feedback on the event including mention of the food, hospitality, excellent services and overall the positive energy which could be felt radiating in the room. Guests were also pleased when they received their swag bags which generously included products by Caudalie, Tweezerman, Nude by Nature and Hotblack Coffee all who partnered with us on this event.

RESULTS

The event resulted in over 120 posts on Instagram earning a potential of 1M potential impressions.
Top media attendees included: Globe & Mail, FASHION, The Kit and ELLE Canada.