BRIEF

ZWILLING approached Naloi Media Group to seek partnerships that would increase brand awareness among customers and prospects in Canada.

STRATEGY

Our team narrowed down the list of top high profile, high visibility cooking shows in the country and landed on MasterChef Canada.

RESULTS

ZWILLING was a partner for CTV’s MasterChef Canada 2019.

The knives and cookware were used throughout the entire season (12 episodes). ZWILLING logo was also featured in all episodes through logo placement and episode end credits.

POTENTIAL IMPRESSIONS

• On Air: 16.5M+
• Online: 10M+