[vc_row][vc_column][vc_single_image image=”764″][vc_column_text]Brief

The producers from the popular television show Iron Chef Canada approached us with an opportunity to incorporate one of our clients in the first-ever Iron Chef Canada production. We brought this opportunity to our client ZWILLING J.A. Henckels and managed the partnership from beginning to end. ZWILLING was the official cookware sponsor and equipped the two competing kitchens with product in exchange for recognition on television, online and across social media platforms.

Strategy

We planned and executed the logistics of the partnership, including contract negotiation, asset archiving and social media promotion.

Results

The partnership was quite successful. Our efforts to secure the partnership resulted in product visibility on camera throughout the show, end-credits in 20 episodes, visual assets, online and social media exposure, as well as a national in-store marketing partnership.

• Potential on-air viewership: 88K
• Potential online impressions: 17.7M
• Foodnetwork.ca monthly page views: 17.7M
• Foodnetwork.ca reaches over 990 Thousand Canadians
• Video starts: 263k

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