BRIEF

ZWILLING was asked to participate in the Hudson’s Bay Company’s “House Party” by creating an activation. We were tasked with organizing the activation and developing content.

STRATEGY

Our goal was to entice guests by hearing directly from a prominent figure in the culinary industry, so we utilized our network of professional chefs and arranged to have Ted Corrado the Corporate Executive Chef of The Drake to speak. We then live streamed the event, creating content for ZWILLING.

RESULTS

The activation received incredible feedback from guests in-store and those watching via social media. The content created during the event was repurposed on ZWILLING’s social media channels.