BRIEF

On December 3, 2019, ZWILLING Canada opened its first Flagship Store in Canada at CF Markville Mall. To celebrate the launch, Naloi Media Group hosted an exclusive grand opening event with top food influencers, chefs and media personalities in the city.

STRATEGY

To entice guests, we held exciting activations throughout the event including a ribbon-cutting ceremony, followed by an exclusive unveiling of ZWILLING’s 2020 product category. We arranged to have Steve Gonzalez, Executive Chef of Baro Restaurant host a special cooking demonstration. We then live-streamed the event, creating content for ZWILLING.

RESULTS

With over 30 high-value guests, over 200 social media mentions and more than 1 million impressions, we successfully surpassed the client’s goals and expectations. The content created during the event was then repurposed on ZWILLING’s social media channels.

Top media attendees included: Ming Pao Newspaper, York Region News, Style Democracy, View the Vibe, Dine Magazine, CTV on-air food expert, and more!